Business Blog
Video consumption is on the rise, and the pandemic has changed the way we create and consume content. Platforms like Facebook, Instagram, TikTok, YouTube, and Twitch are growing at a meteoric rate and are creating opportunities for content creators to make a living out of sharing videos with their highly engaged followers. Video views by these audiences drive purchases, and brands want a piece of the pie. Whether you’re a content creator or a brand interested in how video and live streaming platforms can become a part of your strategy, this article is for you.
Google releases information about "micro-moments" that aim to expand the knowledge of mobile statistics, as well as promote the use of mobile platforms and strategy across devices around the nation.
Amazon announced that they will take an active role in supporting entrepreneurs interested in starting their own Amazon Package Delivery service. The company stated in a press event on Wednesday the new program will "empower hundreds of new small business owners to hire tens of thousands of delivery drivers across the U.S."
Understanding your customer's journey is essential considering the complexity of the modern business landscape. Today's digital conscious consumers continue to change the way businesses inform, educate and convert people into paying customers. There are numerous tools and strategies that can be implemented to ensure your brand is "top-of-mind" in the right place, at the right time.
Today's consumers are looking to view video content that adds value to them, not forced content that is programmed on a schedule with long lead times and filled with irrelevant messaging.
Ask just about any millennial what cable or satellite company they use, and you'll most likely get a mixed response different than you thought. According to USA Today…
So who is this Alexandra Kay? Simply put, she’s an independent country music artist who has gone viral. From her humble beginnings in Waterloo, Illinois, she has gained national fame for her angelic voice reminiscent of Dolly Parton, bringing country music back to its roots.